At MarketPsych, we've long perceived Press Releases as less valuable than premium news feeds, since press releases are paid corporate news, designed to capture attention. But... they are quite valuable as a stock price signal. In recent research with LSEG Data & Analytics we see that positive press releases are predictive of higher share price returns. In this study, company-level sentiment scores are ranked each month based on the companies' average press release sentiment from major newswires (Business Wire, PR Newswire, and Globe newswire) provided as part of the machine-readable news suite at LSEG. Firms were binned into deciles based on the prior one-month average press release sentiment. The subsequent forward returns over 90 days were plotted for the average forward return of each decile. This was done for a 5-year period from 2020-2024.